Our Reed sees the Jury of the competition Ajujaht (Brainhunt)

The 28th was a momentous day, as the second round of Ajujaht separated the man-ideas from the boy-ideas. Half of our team presented our idea: The Leonardo-esque inventor Kadi, developer and „We're actually serious about this“ factor Tõnis as well as the world-class wordsmith Anneli. The others were behind the scenes providing moral support. 

It genuinely was a long day full of adrenaline, laughing, inventing and lots and lots of rehearsing. We were told to arrive at 1 PM on the nose, which wasn't a problem since we had decided beforehand to meet earlier to practice our speech. We arrived with plenty of time to spare for calming those stomach-churning butterflies everyone seems to get, especially since our performance was scheduled for around 4 PM. Luckily, everyone's spirits were high and the competition was friendly enough, so that long wait didn't seem nearly as dreadful as expected. During that time we managed to giggle ineffectually at some media types and do a 10 second pitch of our idea. All of a sudden, we were standing behind that door, number tags and all, listening to a very thorough explanation of where we need to stand during what phase of the event. All hail Kadi, who decided to shoulder the burden of being our spokesperson, mostly due to us being very vocal about her being the only person to talk. She managed to pull a victory from the jaws of defeat and the judges even commented something along the lines of „If everything you're saying is true, then this might just be the most innovative idea we've seen here today.“ 

Huzzaa! Turns out you CAN innovate even in traditional fields. 

The results of this stage will be made public at 16:30, so we're really excited. 

This of course doesn't mean that we'll be sitting around doing nothing in the mean time. We all have our objectives and assignments, and will be working hard to make it happen. 


Training for the business idea competition Brainhunt (Ajujaht)
The member of our RailReed team Anneli Arro shares her impressions

It's late, but I can't calm down. My heart is in overdrive from those three extra cups of coffee and pure adrenaline. Our team attended a lecture on how to pitch products. Funnily enough, even though the lecture itself was in Estonian, they still insisted on using the English word “pitch”. I guess it just sounds more aggressive, like beating someone down or a high-stakes fight to the death. A sales pitch should last no more than 3 minutes, during which you should try to sell your product or idea as convincingly to investors as possible. Digressions and excess cliche sayings should be avoided, while remaining as factual and understandable as possible, without boring the audience. Our team is more than up to the task.

We were also introduced to the so-called 'grandma test', where you imagine a fictitious granny and see if she understands your product. This was no obstacle for us, of course, since all grannies are very well versed in words like loom and warp and reed. Them app developers are in a heap of trouble when it comes to weaving.  

The next round is on the 28th of November, where only 30 out of 100 ideas will pass. 

The day was jam packed full of interesting opportunities for brainstorming and presenting our product. We heard everyone's ideas and it soon became clear that Kadi's comment of us being the only non-IT developer turned out to be false. 

Later that day we visited Kadi's studio. A place filled to the brim with things and projects and the mother of all looms. That was probably the most magnificent in-development project I've ever seen, with the exception of RailReed, of course. I won't go in depth here but just try to imagine a simple loom having a child with the Terminator, that child now resides in that studio. 

We're looking forward to the next round on the 28th, where most of the 100 ideas will be plucked out and only 30 will continue. Even now I can feel my blood pressure rising to dangerous levels. 

Good luck, people! 


First meeting of our team
The first meeting at Tartu Art College with my RailReed team started 11.11 at 11 o'clock. Just by coincidence.
My team members are people I admire and respect. Juula has woven fantastic samples with RailReed, her sense of quality and style is very valuable. Anneli has a soul of a writer but she will be developing wearable garments from the wierd pieces of fabric we produce with RailReed. Tõnis is a person who can grasp the idea, point out the weaknesses and suggest realistic solutions in minutes! Siim is an engineer, who can explain stuff so that everybody understands and he has the rare power to give help so that it is easy to accept. Marilyn is a video artist who can capture small details in life with great warmth and compassion, but besides that she will keep the inventor Kadi focused, when I feel like drifting into inventive dreaming.