A seminar took place on Saturday, where a
truly badass start-up introduced their business models through the principles
introduced by iEngine and Lean Startup. The day was led by Alar Kolk, the
founder and leader of the European Academy of Innovation (http://inacademy.eu/). All-in-all a very intense and enjoyable day. Taking part in
an event led by such a charismatic and knowledgeable individual was truly an
honor. Kadi and Marilyn were unfortunately unavailable due to them being in
Berlin and all. That of course doesn't mean that the day was wasted, as we took
it upon ourselves to discuss, present and improve ourselves, and later share
our findings with them.
We constructed a working theory
of how we're gonna market our product, including potential clientele and vision.
You were probably already aware
that RailReed is for the innovative textile artist or hobbyist, whereas those
artists and hobbyists probably live in a more rural area, are very up to date
on their specialty literature and are very social? I also believe that their
homes are already fully decorated with golden-yellow Christmas lights and a
very fashionably dressed-up Christmas tree, near which a chair awaits its
master, equipped with a weaving zmagazine and a cup of coffee.
In practice, this means that
RailReed should find some way into textile magazines (done) and some bigger
textile blogs (in progress). This of course isn't your job, dear reader, though
spreading the word is always welcome.
The day ended with the Ajujaht
Sunday, on the other hand, was
less eventful (one might even say boring). Meaning we started dealing with
numbers and bookkeeping. We started researching into the financial side of
making a business model. The founder of
Eesti Äriinglite Association, Startup Wise Guys, Civitta and many other
business startups and investor Riivo Anton talked about teamwork, camaraderie
After lunch the former
lead-editor of Eesti Ekspress and Eesti Päevaleht, Aavo Kokk, talked about the finances involved in starting a new company.
Aavo likes to introduce himself as just a negotiator and writer. He provides
very compelling examples and thus makes understanding numbers and raw data much
easier. I've gathered quite a fair amount of information about bookkeeping
during my life (of which I've understood much less), but no-one has ever told
me anything about actually starting off the “book” that “book”keeping is all
about. I, as someone who loves words, instantly felt connected to everything.
(I say this knowing full well that my grammar will now get scrutinized to
death. It's been many years since I last entered a philology lecture, man.)
And thus RailReed keeps on
marching forward (like its bosom-buddy Stepping reed) and creating its novel
and interesting patterns.
These hands were made for
weaving, and that's just what they'll do!