The member of our RailReed team Anneli Arro shares her impressions

It's late, but I can't calm down. My heart is in overdrive from those three extra cups of coffee and pure adrenaline. Our team attended a lecture on how to pitch products. Funnily enough, even though the lecture itself was in Estonian, they still insisted on using the English word “pitch”. I guess it just sounds more aggressive, like beating someone down or a high-stakes fight to the death. A sales pitch should last no more than 3 minutes, during which you should try to sell your product or idea as convincingly to investors as possible. Digressions and excess cliche sayings should be avoided, while remaining as factual and understandable as possible, without boring the audience. Our team is more than up to the task.

We were also introduced to the so-called 'grandma test', where you imagine a fictitious granny and see if she understands your product. This was no obstacle for us, of course, since all grannies are very well versed in words like loom and warp and reed. Them app developers are in a heap of trouble when it comes to weaving.  

The next round is on the 28th of November, where only 30 out of 100 ideas will pass. 

The day was jam packed full of interesting opportunities for brainstorming and presenting our product. We heard everyone's ideas and it soon became clear that Kadi's comment of us being the only non-IT developer turned out to be false. 

Later that day we visited Kadi's studio. A place filled to the brim with things and projects and the mother of all looms. That was probably the most magnificent in-development project I've ever seen, with the exception of RailReed, of course. I won't go in depth here but just try to imagine a simple loom having a child with the Terminator, that child now resides in that studio. 

We're looking forward to the next round on the 28th, where most of the 100 ideas will be plucked out and only 30 will continue. Even now I can feel my blood pressure rising to dangerous levels. 

Good luck, people! 

Anneli